Mother earth is a design led industry works with non-plastic products which are purely made of natural material. Mother earth serves very elite customers and the strength of the products lie in the traditional aesthetic and craft skills.
Mother earth needs to increase its décor and small furniture line in range from Rs 1000 to Rs 3000 MRP. In their price point analysis they have found that maximum sales happens in under range of Rs 600, hence they need to increase the sale with more variety and categories. The merchandise designed should be produced by local production unit.
The project objective is to design furniture using material and combination of natural fibers and wood for home décor, mainly occasional furniture such as single seaters, storage, book shelves etc, retaining their ethnic value, yet keeping them applicable in modern scenario.